Reinforced Logistics is a transportation management division of Bedford Reinforced Plastics, specializing in freight arrangement and managed transportation services. The company serves all of North America — the United States, Canada and Mexico.
Performance Marketing created the brand identity and print collateral, so my role was to design and develop a new website built around the existing brochure content. So it was really just a simple process of reformating the information into a website layout, and strategically place call to action links to key objective pages: shipping and drivers.
Below are the initial Figma hi-fidelity wireframes.
Upon approval of the wireframes, I moved to the design phase. I picked up brand assets, styles, fonts, colors, and type treatments from the marketing brochure. Pulled additional photography from Getty Images.
I used Webflow to develop the site — a good no-code alternative to WordPress. I can deploy a website and not worry about monthly maintenance, since Webflow handles security updates.
The client had nothing but positive feedback throughout the whole process and was very happy with the results. The marketing campaigns drove traffic to the site, to help jumpstart Bedford's new shipping services, as well as help them find good drivers.
